Novakid is an emerging EdTech company reinventing how children aged 4-12 learn English as a second language globally. It combines a highly interactive digital curriculum with one-on-one live tutor sessions conducted entirely in English, enabling full language immersion. This experience is difficult to replicate offline, where access to native-speaking teachers is limited and often constrained by geography.

Novakid’s CEO, Max, envisions a world where English fluency is no longer a privilege. His goal is to ensure that all children, regardless of location, have the opportunity to learn and use English as a common language for communication and idea exchange.

The company is incorporated in the US, with development and customer support operations across Europe, employing over 150 staff and more than a thousand teachers worldwide.

Novakid’s investment appeal was driven by its exceptional performance in 2020, marked by over 500% year-on-year growth in both student base and revenue. Additional strengths included high customer retention, an international footprint, and a proven subscription-based monetization model.