Seon, which lets online businesses fight online fraud like fake accounts has raised a $12 million Series A round led by Creandum, with participation from Portfolion, part of OTP Bank. The funding appears to be one of Hungary’s larger series A rounds to date.
Seon is a fraud-detection startup that establishes a customers’ ‘digital footprint’ in order to weed out false accounts and thus prevent fraudulent transactions. Clients include Patreon, AirFrance, Rivalry and Ladbrokes Launched in 2017, the company claims to bave been profitable since the end of 2019, after experiencing growth through working with neobanks, esports, gaming, Forex, and crypto trading throughout the rapid digitization brought on by the pandemic.
SEON’s CEO and Founder, Tamas Kadar, said in a statement: “We’re extremely pleased to have completed our latest funding round, led by Creandum, joining its exciting tech portfolio. We feel we have found a like-minded investor to work closely with to pursue the significant global opportunity for our business as we continue to democratize fraud fighting.”
Simon Schmincke, general partner at Creandum, said: “At Creandum, we believe cybercrime will be one of the most serious threats of the 21st century. With SEON, we’ve found an anti-fraud solution that’s effective, affordable, flexible, intuitive, and clearly proves its ROI.”
Gábor Pozsonyi, partner at Portfolion Capital Partners, added: “Seon is a fundamentally useful brand: it offers a solution to one of the greatest challenges of digitalization, not only saving hundreds of millions of euros for its partners but making the internet a safer place.”
SEON are seen as competing with Emailage, Iovation, Threatmetrix. However, SEON’s thesis is that social media is a great proxy of a legitimate user vs bot/fake fraudster, so it looks heavily at social accounts to weed out fraudsters.
As part of the funding round, Seon has brought on board the following investors as shareholders: N26 founders, Maximilian Tayenthal and Valentin Stalf; SumUp founders Stefan Jeschonnek and Jan Deepen; Tide CEO Laurence Krieger; Revolut ex-CFO Peter O’Higgins; iZettle ex-chief Product Officer Leo Nilsson; Onfido cofounder Eamon Jubawy, and ComplyAdvantage founder Charlie Delingpole.
